Presence
End-to-end product and experience design for an AI-enabled motivation companion
Services
Brand design
Strategy
Value proposition
Messaging
Brand design
Strategy
Value proposition
Messaging
Project
Consumers buy products at retailers. But where do retailers buy products? At physical wholesale markets that lease retail space to manufacturers.
Atop the wholesale market industry sits International Market Centers (IMC). IMC emerged in the 2008 recession when it acquired America’s largest wholesale markets. In 2020, IMC dipped its toe into wholesale e-commerce with the purchase of the startup, JuniperMarket.
The physical wholesale market was a mature one. For years, physical market attendance, sales and rental space had plateaued. Industry pundits derided physical markets as dinosaurs while trumpeting wholesale e-commerce as the future.
Consumers buy products at retailers. But where do retailers buy products? At physical wholesale markets that lease retail space to manufacturers.
Atop the wholesale market industry sits International Market Centers (IMC). IMC emerged in the 2008 recession when it acquired America’s largest wholesale markets. In 2020, IMC dipped its toe into wholesale e-commerce with the purchase of the startup, JuniperMarket.
The physical wholesale market was a mature one. For years, physical market attendance, sales and rental space had plateaued. Industry pundits derided physical markets as dinosaurs while trumpeting wholesale e-commerce as the future.
Outcomes
Saved $34M annually by redeploying JuniperMarket’s resources to build SaaS tools.
Established new revenue streams: data sales, ad sales, consulting, SaaS, among others.
Launched new tools that digitized previously analog buyer/seller interactions.
Shifted senior leader’s mindset: they now lean into growth opportunities after years of a defensive postureIncreased total revenue YOY.
Saved $34M annually by redeploying JuniperMarket’s resources to build SaaS tools.
Established new revenue streams: data sales, ad sales, consulting, SaaS, among others.
Launched new tools that digitized previously analog buyer/seller interactions.
Shifted senior leader’s mindset: they now lean into growth opportunities after years of a defensive postureIncreased total revenue YOY.